"Pure White Professional Teeth Whitening Pen"

                         ADVANCED 2-IN-1 FORMULA

• PROFESSIONAL STRENGTH Uses the strongest available ingredient within the professional dental industry that is available for "Take Home Whitening".  This is 10% hydrogen peroxide equivalent to 30 percent carbomide.in a more adhesive gel.  

• PLUS DESENSITISER With powerful potassium nitrate helping reduce teeth sensitivity. Pure White is suitable for everyone to use.    The lastest breakthrough in the science of teeth whitening. 

        Now everyone can afford Professional Teeth Whitening!

This clever, chic compact pen was designed for the person on the go. Displayed as a classy silver pen which resembles a lip-gloss, all you do is twist and apply and presto, a bright white healthy looking smile in no time. With this whitening pen YOU can decide on how fast or slow you want the results to be and with such convenient and discreet packaging you can apply it just about any time and anywhere you like. This product is of professional dental strength and was the first time such a dental strength product was sold in pharmacy.

• Uses the strongest available ingredient within the professional dental industry that is available for 'TAKE HOME WHITENING".   This is 10 percent hydrogen peroxide or (over 30% carbamide peroxide).
• Best results are when whitening pen is used three times a day. 1x in morning,1x after lunch and  1x in the evening just before bed.
• After a week of using 3x day  then every second day until the pen is finished. .
• Pure White Pen lasts for approx 30 applications based on 2 clicks per application.
• Expect to see a difference after 3 days, depending on how stained your teeth are.
  
• The average client can see a 5-9-shade improvement with a complete treatment, giving you a bright white smile!
• As a general rule – the more you whiten the better the results.

                        A WHITER SMILE A BRIGHTER YOU!

Press release:

BEDAZZLED NZ LTD LAUNCHES ANOTHER INNOVATIVE PROFESSIONAL TEETH WHITENING PRODUCT.

The demand for affordable teeth whitening has seen a variety of DIY products enter the market, but an advanced new product, the PureWhite Professional Teeth Whitening Pen, combines affordability and professional results within a desensitizing formulation and is set to hit retail shelves in March this year.

Although pastes and gels claiming to whiten teeth and brighten smiles have been available for a number of years, the majority fall well short of delivering the professional results available through dentists and appearance clinics.

The PureWhite Professional Teeth Whitening Pen, which is distributed by Bedazzled NZ Ltd, uses a professional strength 10% hydrogen peroxide formulation, the strongest available ingredient approved for home whitening. Combined with a specialized formulation that actually desensitizes teeth while it whitens, the PureWhite Professional Teeth Whitening Pen is ideal for those who suffer from teeth sensitivity.

The PureWhite Professional Teeth Whitening Pen can be used whenever and wherever it is convenient.  Chic and stylish, the pen resembles a lip gloss which is simply twisted for easy application. And because the formulation is thicker than other whitening pens, it adheres well to the teeth ensuring maximum contact time and maximum results.

Demand for teeth whitening has grown in recent years having been popularized by appearance-conscious models and celebrities. Many practitioners of the procedure agree that of any cosmetic treatment, teeth whitening can provide the most obvious, positive improvement to appearance. Until recently, professional teeth whitening was the domain of dentists - at a cost of hundreds of dollars.  The PureWhite Professional Teeth Whitening Pen however offers the same professional standard at supermarket prices.

Bedazzled NZ Ltd was established in New Zealand in 2002 as a family-run business and is 100% New Zealand owned and operated. Scientifically developed and approved by dentists, Bedazzled NZ Ltd products offer a range of whitening options, from pens and strips through to mouth-guard and gel systems. 

Bedazzled Tooth Whitening products are available nationwide through pharmacies and at over 190 beauty salons including all Caci Clinics, selected dentists and appearance medicine clinics. Visit online at www.purewhite.co.nz or call 0800BDAZZLED 0800 232995.

Products are available for sampling and photographing.

Before and after shots are available in high res format from www.purewhite.co.nz and any questions are welcomed.

Please contact;

Jody Burke, Bedazzled NZ Ltd. PO Box 54074, Auckland, Ph 0800 232995 Email: info@bdazzled.co.nz